Recommendation

Recommendations

The biggest challenge that automotive marketers face is gaining the trust and confidence of their customers. The competition in the automotive industry is very large and there are plenty of places to choose from so with that being said, you have to stand out from the competition. Each automotive company needs to offer something different to their customers in order for them to have the business over another company. Building trust with the customers and the people who support your business is the way to get your name out there as a reliable company and the way to gain a good reputation as a business. The internet has a lot to do with how people choose where they want to put their trust and business now a days. Marketing your company will only intrigue people more and bring them in to use you. Showing behind the scenes and inside looks of the company and how things get done around the company interests people and informs them on what you are promoting as a company rather than just winning them over to sell something to them. Along with social media and marketing the communication that is provided to customers from employees really sets businesses apart. Sending emails, sending text messages, making phone calls and reaching out and becoming engaged with customers makes it known that you truly care about your customers and business as a whole. The dealership is family run and operated, and the software and programs used daily go hand and hand with the marketing, customer service and everything else that makes the business run successfully and efficiently. Our technology, software and programs are used for us to keep track and be organized for our customers needs when buying, scheduling, and just keeping the information that is needed as any company would do for their customers and their purchases.

Potential Problem

Inconsistencies with Departmental Integration 

in accordance with the software that Ford Lincoln of Maplecrest, the company uses a standardized software developed specifically for Ford dealerships and its sister companies. The system is capable of dealing with inventory, sales, accounts payable and receivable, maintaining and updating customer profiles, and creating appointments. With the overall diversity of the system, the fault lies with the communication capabilities of the software. 

Solution

As we all know, proper communication between company departments is crucial to structural success and better business flows. improper forms of communication between certain departments at Maplecrest Ford Lincoln has shown itself present at times in certain types of situations. An example would be at times a client would make an appointment with our service department to get their car fixed, and required specific parts for the time allotted with the service department, the part would not be available because the inventory wasn't updated in time or the part was not ordered in time, thus leading to failure to complete the service appointment along with aggravating the client for a simple issue committed by the system. The solution proposed would require the information system to be updated so that departments have access to parts updated in real-time so appointments can be made more accurately. 

Overall Suggestions

In retrospect, a complete overhaul of the system as a whole would not be as beneficial as tweaking and making adjustments to the already existing information system. integration of real-time updated system technologies would properly allow the service department to perform allocated service appointments, while also allowing the central office to correctly make appointments and allowing the client to proceed to have his or her need fulfilled Allowing the system to be properly fixed in aspects that would benefit client representative relations would benefit the dealership, company image and branch profits.