Analysis

Analysis

Maplecrest Ford Lincoln of  Union, New Jersey is one of the leading Ford Lincoln dealerships in the tri-state area that has maintained, exceeded new and used car sales expectations, boosted revenue made in the service department, and simultaneously fulfilling customer satisfaction. It is dire that every running dealership, no matter the brand, must firstly maintain and prosper the already established company image. This will be the glue that holds the brand to it’s advertised statuette and fulfill the target market’s brand loyalty. The second thing that a dealership like Maplecrest Ford Lincoln must do is establish individuality in their approach with their clientele base which is already greatly diversified. We found that due to the location of the store, it is placed in an area where there are consumers of all different types in surrounding areas; only aiding in Maplecrest’s advantage over competitors selling Ford, Lincolns, or vehicles of the same statute. 

At Ford Lincoln, they utilize a variety of different structured processes such as consumer relationship management and sales fulfillment regulation. Structured processes are activities that businesses utilize that are particularly structured in ways that standardize processes that are involved in day-to-day operations. These structured processes not only standardize and help businesses maximize their daily tasks for everyday functions but also ensure smooth and facilitated daily sales tactics. This process also implements and integrates different strategies and tools such as departmental cooperation strategies, data management and organization, information system utilizations and many more. One example of a structured process that is used by the whole branch that not only encompases what ford lincoln does, which is matches clients with great vehicles that facilitate their lives, but also embodies the company morals, is the software that helps customer care representatives carry out their jobs and also helps fulfill client needs. Maplecrest Ford Lincoln utilizes a few software systems that help carry out daily tasks and also complete various differential level department functional assignments. These systems were put in place to facilitate, organize, help communicate, and establish data in a way that all departments can utilize and have easy access to. It is crucial for a business, such as Maplecrest Ford Lincoln, to have a software system in place to assist in breaking departmental barriers that inhibit proper communication channels to be established so that clients can have the smoothest and most seamless transaction experience possible. An example of a software system that Ford Lincoln uses is CDK Global. This is more than just a simple POS system that just facilitates transactional capabilities. CDK Global maintains daily sales information, regulates service appointments and stores clientele information while congregating at every departmental level by devising communication capabilities to diminish bureaucratic invisible communication barriers.  The system also corrects and diminishes error based systematic issues that arise when companies have distinguishing departments that have differentiating needs and require certain operational processes. Through the systems, sales representatives are able to document, store, have access to and share information through various departments and help provide integrational bases that improve workflow. 

Ford has made their name in the motor vehicle industry as one of the most reputable American car brands in the United States. At Ford Maplecrest Lincoln we utilize the best and most up to date computers and hardware devices on the market to make job efficincity more productive and to help provide workers a smoother work experience. At Ford we utilize Dell computers, as they are one of the most reliable, reputable and business friendly computer brands on the market. They utilize a multitude of different programs and systems that allow for proper organizational processes, that a lot of other CPUs don’t have the capacity to provide or withstand through time. According to leading research by the Business Analytics Bureau, Dell has been one of the leading companies in charge of igniting and structuring businesses all over the world. Dell’s products have laid a foundation for composition, organization, utilization, prosperity and exponential progression in business and personal related functions. Dell has been industry leaders in technological hardware components, with many years of innovation and countless customer satisfaction reviews. To supplement the tremendous hardware that Ford Lincoln utilizes we also utilize a variety of different software components as well. A few that are utilized are CDK, Excel, Access, Quickbooks, AWeber, and Buffer and just a few of the software components that Maplecrest Ford Lincolns utilizes in assisting with daily tasks. CDK filters through records, transactions, appointments, client information, automotive parts, scheduling and services while Excel, Access and Quickbooks that stores, refines, processes and manipulates financial and qualitative consumer data. AWeber is a software that businesses can utilize to market their products and services through their email. Maplecrest Ford Lincoln provides the software with weekly deals and promotions, services and news about what’s new with the dealerships and delivers the information via internet in an automated platform. Buffer is a social media tracker tool that allows the user to schedule social media posts , track user interaction rates, and broad perception activities. At Ford Lincoln they want to utilize a wide array of different systematic tools to facilitate and assist daily business operations to heighten and broaden productivity.All employees and personnel associated with software and hardware utilized by the company, are firstly admitted into a training program to better understand how to use the software and hardware capabilities provided by the company. After the 2 week training period, the personnel is then admitted into self admittance and practice of the job he or she was hired to do. Procedural adaptation of the training session will be manipulated by the individual to fit their job description and their job duties. 

As with every company and every job within the establishment, there are bound to be problems, issues or difficulty in maintaining certain stature and overall level of performance. It takes a lot of great communication skills, crossboundary interdisciplinary actions, and great structural control of their domain to withstand time and success. Problems that arise in Maplecrest Ford Lincoln are dealt with accordingly in all departmental aspects by designated department managers who are specially trained and equipped with the right training and skillset to deal with situations in the best possible manners for all parties involved. One major problem that Maplecrest Ford Lincoln has faced lately with the advances of online presence, is social media participation and interaction with existing and potential clients.