Conclusion

 

This project greatly influenced the groups knowledge of not only MIS, CDK Global, but the auto industry as well. Our team concentrated on CDK Global, which is an information system designed to make it easier for dealerships of all types to exceed customer expectations, doing so by developing integrated technology that optimizes, streamlines, and assists daily sales and service duties all backed by data-derived business insight. This means that the data is raw, real, and makes it that much easier for the dealership to operate. As mentioned in the "Business Strategy" tab, Maplecrest Ford Lincoln's competitive strategy is focused differentiation across the auto industry. The system CDK matches the competitive strategy very well.